How do we talk about Swiss innovation to the world?

Swiss Presence, the body of the Swiss Confederation responsible for Switzerland’s image abroad, entrusted us with a strategic challenge: showcasing Swiss scientific and technological excellence to international audiences through the language and formats of social media.

Influence as a lever

Working with people who live here, but speak to audiences abroad. Five expatriate content creators based in Switzerland, each with a community largely located outside our borders: France, Germany, Spain, Indonesia, and Singapore. The approach was clear from the start: quality over quantity.
An ultra-selective casting process based on in-depth audience analysis, editorial consistency, and the storytelling ability of the selected profiles. The objective: ensure credible, aligned, and authentic storytelling. Destination: Jungfraujoch – Top of Europe Beyond the Alpine peaks, this site is also home to a cutting-edge scientific research station – a place that embodies both the spectacular beauty of Switzerland and its academic excellence. We invited the creators to experience it and share it in their own words, formats, and styles.

No imposed script.
No institutional messaging.

Just immersion and creative freedom, guided by a clear message: Swiss innovation is concrete, alive, and forward-looking.

The results

The campaign generated:

• 534,000+ views
• 433,000+ accounts reached
• Growing audiences, mainly located abroad
• A high number of saves and shares

Brand Content

At the same time, a continuous brand content strategy was developed on the @aboutswitzerland platforms to anchor the message over time.

Through narrative and explanatory social-native formats, we covered strong topics such as Swiss water, the Swiss Guard, heritage, innovation and scientific excellence.

The objective: strengthen credibility, enrich the editorial universe and increase organic reach through regular and relevant content.

It is a real pleasure to work for our country and help promote its innovation beyond its borders through @aboutswitzerland. In this context, social media truly makes sense. The adventure continues in 2026.