Addressing insurance topics with a young audience and building a community: this is the challenge we are taking on with the launch of “Bad Vibes,” a 9/16 web series.

Our starting point was clear: it was essential to adapt our tone and approach to this new generation, which is less receptive but spends a lot of time on social media. We decided to offer them content that is entertaining rather than informative, humorous rather than serious, and innovative rather than predictable within the insurance ecosystem.

“Bad Vibes” will feature two shared apartments with three young people (one francophone and one German-speaking, of course). We will join them in their living room and, episode by episode, uncover their questions and concerns about topics such as coverage, claims management, and even future planning.

We will address these serious topics with lightness and humor every Monday and Wednesday at 6 p.m. through approximately forty episodes released on Instagram and TikTok via accounts dedicated to the series.

Thursday 16 May saw the 9th edition of Meilleur de la Pub held at the Olympic Museum in Lausanne. This event is an opportunity for communications agencies in French-speaking Switzerland to present their best campaigns produced between June 2023 and April 2024. Our agency was shortlisted in the ‘promotional content’ category.

It was a category we performed brilliantly in, and earned us our first cube for our influencer campaign with Andros Suisse and the Kambundji sisters, which we’ve already had the opportunity to tell you about on this website (here).

In response to the increasing market demand for the deployment of smart tools, we have decided to create UTY3, a spin-off from our agency.

The goal of UTY3 is to enhance the performance and productivity of companies by integrating solutions such as artificial intelligence to automate processes and repetitive tasks with no added value.

To best propel this ambitious project, we have decided to create a new entity by partnering with Alec von Barnekow, who is passionate about the internet of tomorrow and a recently graduated computer engineer.

This was the highlight at the close of 2023: Our agency ascended to the 2nd spot among communication agencies in the French-speaking region of Switzerland.

The ranking is based on an evaluation of the gross operating income (GOI) generated by the LSA agencies for the year 2022 and offers an overview of the communication and media agencies in Switzerland organized within the association.

It is established annually by Leading Swiss Agency and is considered a guide within the Swiss communication market.