Over the last two years, our agency has collaborated closely with ANDROS. Their partnership with Mujinga and Ditaji Kambundji sparked the launch of a national social media campaign. This campaign aimed to promote the alliance effectively and maximize its impact and engagement in Switzerland.

Our strategy, created with Franz & René agency and coordinated with the Kambundji sisters’ team, aligned with ANDROS’s guidelines and adapted to the athletes’ environment. It focused on two main approaches:

Posting with the Kambundji sisters: Their significant influence (+200k followers) and positive image guided our decision to broadcast the announcement via their profiles before the brand, thus enhancing the credibility of the partnership. The operation primarily took place on Instagram, the Swiss’s preferred network, supported by paid campaigns on Facebook and corporate communications on LinkedIn.

Creating a impactful visual: This ad aimed to capture users’ attention while navigating on social networks and immerse them in the brand’s story and its ambassadors. Before the athletes arrived, the creative team met in Bern in a specially equipped studio to perform various color and brightness tests. The intense one-day shooting allowed capturing over 50 images featuring the Kambundji sisters, Andros products, and unique backstage moments. This approach aimed to offer an immersive experience to the Andros communities, enriching the campaign.

Results: The campaign generated over 4.5 million impressions, reached 1.2 million unique individuals, and elicited more than 9,000 interactions (comments, shares, likes).

Don’t miss our latest accomplishments with the Kambudji sisters broadcasted at the end of 2023, a campaign again very exclusive for communities truly discovering the athletes. This marks a new milestone in our collaboration with ANDROS.