For over five years now, our agency has dedicated itself to enhancing the Fribourg-Gottéron brand across social media, the club’s key communication channels. Strategists, content creators, and community managers meet weekly to coordinate their efforts and provide the best possible support to the Dragons.

At Fribourg-Gottéron, our commitment to fans extends far beyond the confines of the season or the thrill of game day. We stand by the first team year-round, providing an immersive experience that brings followers closer to the action than ever before. From accessing the inner sanctum of the locker room to joining the team on the bus and witnessing the energy of morning training, we invite fans into every aspect of the journey that is typically reserved for players and staff.
On match days, our dedication to transparency is unwavering. We deliver upfront and exclusive insights, ensuring fans are informed about team compositions and any notable absences. But our mission goes beyond match day logistics. Whether fans are in the stadium or watching from home, we curate a diverse array of content, capturing the essence of every moment: the adrenaline of victory, the camaraderie among players, the pulse of the stadium, and the meticulous analysis behind each play.

This approach has forged a bond between fans and the Fribourg-Gottéron family that is authentic and enduring. Our exclusive content strategy has garnered remarkable success, with over 485 Instagram posts and 80 videos produced during 52 regular-season matches. This content has captivated audiences, amassing over 33 million views and sparking more than a million interactions, resulting in a significant increase in followers. As a result, the Dragons’ Instagram account is now the largest in the region and the second-largest in the National League.

With each match day, our Instagram account reaches nearly 40,000 people, poised to become a vital monetization tool for the club in the years ahead. While we eagerly anticipate the thrill of a title win, we’re committed to providing fans with captivating content that keeps them engaged and connected to the Fribourg-Gottéron experience.

We hope to be recounting a title win to you very soon, but in the meantime, we’ll leave you with some content.