Do you think the worlds of cleaning services and social media can intersect? Blanc SA, a Lausanne-based company specializing in cleaning and maintenance, proves that such a collaboration is not only possible but also highly relevant. Led by the third generation and supported by the fourth generation of family entrepreneurs, Blanc SA knows how to adapt to the times while preserving the values that have built its reputation.

With a team of 500 employees, Blanc SA stands out as a B Corp-certified company, offering quality services while maintaining the family spirit of benevolence and mutual support that defines it. While holding true to its integral human values, the company has undertaken a significant ecological transition by adopting a fully sustainable cleaning concept. Its ambitious and voluntary commitment also positions it as a driver of innovation, creating new approaches in its field.

Since 2021, our collaboration has evolved towards a strategy focused on highlighting the services, the story of Blanc, and the crucial role of the safety officer, adding real value to the company. Our goal is to showcase the brand’s strength, the values passed on to employees and clients, and the dedicated work of everyone contributing to the company’s growth.

Having surpassed 1,000 followers on LinkedIn with only organic content, a 21% growth compared to 2022. Over 3,200 interactions in 2023, with a responsive and supportive community that endorses our desire to transmit values of quality, respect, and authenticity. Facebook also allows Blanc to reach a broader audience, especially through campaigns, and maintain valuable contact with people familiar with the company. The number of impressions in 2023 exceeded one million on Meta.