In addition to broadcasting the original spot of the “Weiter geht’s, Schweiz” campaign across various social platforms, our agency has developed a range of complementary formats, specifically tailored to each digital environment. These custom formats, deployed on TikTok, LinkedIn, Instagram, and Facebook, were designed to effectively engage their target audience throughout Switzerland and in three languages, thus ensuring maximum reach and resonance within the country’s diverse audience. The message “Weiter geht’s, Schweiz” served as the guiding thread for creating additional content tailored to each platform.

On TikTok, we played with users’ scrolling habits by encouraging them to “Weiterscrollen” when they stumbled upon the advertisement, thus transforming the reluctance towards ads on the network into playful and intriguing engagement.

On LinkedIn, a dynamic format focused on movement, a key element of the original campaign, was used to present the professions at Swiss Post in an innovative way for this platform.

On Facebook, we crafted content that was nostalgic yet progressive: by delving into the archives of the first network of the Post to (re)reveal content from about ten years ago, highlighting the evolution and implementation of the measures announced by the Post at that time.
As you can understand, broadcasting an image campaign at the Swiss level on social networks requires adaptations and additional creations to cater to all audiences and the specificities of the platforms to maximize insertion into users’ feeds.